Search (SEO)
Technical fixes, content that ranks, and links that stick — so the terms your customers search bring you traffic you don't have to keep paying for.
Now booking Q4 growth engagements — two retainer slots left this quarter. Reserve a call
Full-service digital marketing
We're a performance marketing agency that treats every channel as a line on your P&L. SEO, paid media, content, and social — one team, one dashboard, one number that matters: revenue.
$240M
Client revenue driven
180+
Campaigns launched
4.2×
Median return on ad spend
11
Years in performance
Who we are
Most agencies optimise for the metrics that flatter the retainer. We optimise for the ones your CFO cares about — pipeline created, cost per acquisition, and payback period.
We started Lumen & Co. in 2014 after years inside brands where the marketing budget was the first line cut in a downturn — not because it didn't work, but because nobody could prove that it did. The reporting was a wall of impressions, likes, and reach, and none of it connected to a single sale. We built the agency we wished we'd been able to hire: one that starts every engagement by wiring analytics to revenue, so the impact of every channel is impossible to argue with.
That discipline shapes how we work across all four channels. Paid media is managed to a target cost per acquisition, not a spend quota. SEO is judged on the revenue that organic traffic produces, not rankings for their own sake. Content earns its keep by ranking and converting, and social is measured on the audiences it actually moves down the funnel. When every channel answers to the same number, they stop competing for credit and start compounding.
We stay mid-sized on purpose. You get a senior strategist who owns your account end to end, not a rotating cast of juniors learning on your budget. Fewer clients, deeper attention, and a standing invitation to challenge us on the numbers in every monthly review. If you want an agency that hides behind a dashboard, we're the wrong fit. If you want one that will sit across the table and defend every dollar, let's talk.
Client results
Every engagement below is measured the same way — what it cost, what it returned, and how long it took to pay back. No cherry-picked vanity metrics.
SEO · 2025Harbor Software
A B2B SaaS SEO program that turned a stagnant blog into the company's biggest source of qualified pipeline.
5.1×
Organic traffic
-46%
Blended CPA
1,900+
Ranking keywords
Paid Media · 2025Verano Skincare
A direct-to-consumer paid media rebuild that tripled ad spend while holding return on ad spend steady.
4.1×
Return on ad spend
3.0×
Monthly spend
-31%
Cost per order
Content Marketing · 2024Northwind Logistics
A B2B content program built around search demand that now generates leads on autopilot every month.
+310%
Inbound leads/mo
$4.2M
Content-sourced pipeline
-58%
Cost per lead
Social & Creative · 2024Aperture Studio
A creator-led social campaign that turned a product launch into a waitlist the client could not keep up with.
9 days
Launch sell-through
11k
Waitlist
-37%
Cost per acquisition
Full-Funnel · 2024Atlas Fitness
A full-funnel program that unified SEO, paid, content, and social around a single revenue target.
2.0×
Sign-ups
-34%
Cost per member
+118%
Marketing-sourced revenue
Full-Funnel · 2023Meridian Home
A demand program that connected top-of-funnel awareness to measurable, bookable revenue for a home brand.
+92%
Campaign revenue
48k
Email captures
+2.4×
Conversion rate
What we do
Most clients start with one channel and expand as the numbers earn our trust. We recommend the right mix after we've seen your funnel — never before.
Technical fixes, content that ranks, and links that stick — so the terms your customers search bring you traffic you don't have to keep paying for.
Google, Meta, LinkedIn, and beyond, managed to a target cost per acquisition. We kill what doesn't convert fast and pour budget into what does.
Articles, landing pages, and lead magnets built to rank and convert — a compounding asset that keeps working long after the invoice is paid.
Organic and paid social with creative that stops the scroll, tested weekly against real conversion data rather than gut feel.
How we operate
Impressions don't pay salaries. We tie every channel to pipeline and payback, and we report the numbers even when they're uncomfortable for us.
The strategist who wins your business is the one who runs it. No hand-off to a junior team, no learning on your budget — the expert stays in the room.
We treat every campaign as a hypothesis. What works gets more budget, what doesn't gets cut this week — not next quarter. Momentum comes from ruthless editing.
In their words
We'd rather let the growth leaders we've worked with do the talking. Here's a little of what they've told us.
In two quarters they took us from a cost centre nobody trusted to the channel the board asks about first. Every dollar is tracked back to revenue — no vanity metrics, no hiding.
We'd been burned by agencies that talk in impressions. Lumen talks in pipeline and payback. Our cost per qualified lead dropped by more than half in the first ninety days.
The content engine they built ranks for terms our founders used to buy ads against. Now those terms bring us traffic for free, every single month, while we sleep.
Tell us your goals and current numbers. We'll come back with a channel plan and a realistic forecast — within two business days.