Social & Creative · 2024
A launch that sold out on social
Aperture Studio
9 days
Launch sell-through
11k
Waitlist
-37%
Cost per acquisition
Overview
A creator-led social campaign that turned a product launch into a waitlist the client could not keep up with.
The challenge
A design brand had a beautiful product and no audience. Their previous launches leaned on discounts and still barely moved, eroding both margin and brand.
Our approach
We built a short-form video engine with a roster of creators, tested hooks weekly against real conversion data, and let the winners drive the paid social budget rather than guessing.
The results
The launch sold through its first production run in nine days and built a waitlist of thousands, at a cost per acquisition below anything the brand had achieved before.
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