Full-Funnel · 2023
Turning brand buzz into booked revenue
Meridian Home
+92%
Campaign revenue
48k
Email captures
+2.4×
Conversion rate
Overview
A demand program that connected top-of-funnel awareness to measurable, bookable revenue for a home brand.
The challenge
Meridian invested heavily in brand and had the awareness to show for it, but none of it converted. Traffic spiked around campaigns then vanished without a single trackable sale.
Our approach
We built retargeting and email capture into every brand moment, launched intent-based search to catch the demand campaigns created, and closed the loop with conversion-focused landing pages.
The results
Awareness finally paid off — campaign-driven revenue rose sharply and the brand could point to a clear, repeatable path from a first impression to a completed purchase.
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